Fill In The Blank: When Creating A Content Offer, Use _________ To Determine The Best Content Offer Format.

Define A Conversion Path.

The method by which you encourage someone on your site to move down your funnel. The method by which you encourage someone to visit your site from social media. The method by which you encourage someone to spend 30 minutes or more on your website. The method by which you encourage someone to read your well-crafted automated […]

What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

The size of the target market represented by each persona. The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation. The goals and challenges the persona typically has that your product can help with. They’re quota for the number of sales they need to […]

What Are The Four Stages Of The Inbound Methodology?

Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise Download HubSpot Inbound Certification Exam Answers (PDF)