Google Ads Measurement Answers

What’s the practice you’d want to use for turning marketing insights into action?

Sara TaylorComments Off on What’s the practice you’d want to use for turning marketing insights into action?
  • Increase investment in an underperforming channel.
  • Shift budgets from well-performing channels to underperforming
  • Increase the frequency of underperforming ad creatives.
  • Focus on the right audience for the message shared in that stage of the buying journey.

The correct answer is:

  • Focus on the right audience for the message shared in that stage of the buying journey.

Related Post
Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

Sara Taylor

Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]
Google Ads Measurement Answers

To set up enhanced conversions for web, what should an advertiser do?

Sara Taylor

An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An advertiser should go through the Google Ads API for enhanced conversions. An advertiser should go through Google Tag Assistant. An advertiser should go through Google Analytics Manager. The correct answer is: An advertiser should go […]
Google Ads Measurement Answers

How would a digital marketing consultant describe the Google tag to a new advertiser?

Sara Taylor

It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.