Google Ads Measurement Answers

What’s the practice you’d want to use for turning marketing insights into action?

Sara TaylorComments Off on What’s the practice you’d want to use for turning marketing insights into action?
  • Increase investment in an underperforming channel.
  • Shift budgets from well-performing channels to underperforming
  • Increase the frequency of underperforming ad creatives.
  • Focus on the right audience for the message shared in that stage of the buying journey.

The correct answer is:

  • Focus on the right audience for the message shared in that stage of the buying journey.

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Google Ads Measurement Answers

In what way do view-through conversions get counted?

Sara Taylor

They get counted as conversions that are recorded when users view and interact with an ad, then never convert. They get counted as conversions that are recorded when new users view and interact with an ad, then later convert. They get counted as conversions that are recorded when repeat users view but don’t interact with […]
Google Ads Measurement Answers

You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?

Sara Taylor

Letting first-party data be sent from websites Linking accounts in Google Analytics without auto-tagging Providing Google Ads access to data that helps optimize bids Viewing historical data from before the import The correct answer is: Providing Google Ads access to data that helps optimize bids
Google Ads Measurement Answers

The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.

Sara Taylor

By introducing you to new features and trends across Google By helping to maximize your budget as it improves bidding and keywords By increasing your budget if you select to auto apply to recommendations By increasing the amount of time and effort spent on optimizing campaigns The correct answer is: By introducing you to new […]