What report can help show the duration between a user’s first exposure and their subsequent conversion?

While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]

You’re using Google Analytics 4. What would it call interactions on a website or an app?

Goal Conversion Incident Event The correct answer is: Event 🎓 Get all the latest Google Ads Measurement Certification Exam Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.