What report can help show the duration between a user’s first exposure and their subsequent conversion?

If you’re a digital marketing consultant, how would you describe the Google tag to your new advertiser?

You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript framework, also known as gtag.js. You’d describe it as what will replace Tag Manager, which has less accurate data. You’d describe it as being used to deploy and modify both Google and third-party tags. The […]

Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality The correct answer is: Changes to ads Changes to attribution model Changes in competition or seasonality

A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

They’d choose exact match. They’d choose negative match. They’d choose phrase match. They’d choose broad match. The correct answer is: They’d choose broad match.