What report can help show the duration between a user’s first exposure and their subsequent conversion?

Advertisers can benefit from the power of Google’s AI in what way?

Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of search conversions. Google’s AI can optimize performance in real time. The correct answer is: Google’s AI can optimize performance in real time.

How are incrementality experiments different from A/B experiments?

They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine which version of an ad performs They measure the relative effectiveness of different versions of a marketing campaign. They determine the impact of ads on a consumer’s decision to convert or not. The correct answer […]

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

Conversion rate Cost-per-conversion Conversion value-per-cost Conversion value-per-click The correct answer is: Conversion rate