What report can help show the duration between a user’s first exposure and their subsequent conversion?

Which of the following describes the number of times a unique user will see an ad over a given time period?

Reach Frequency Impression Engagement rate The correct answer is: Frequency

A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?

This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return. This bidding strategy determines that if a user’s search is likely to generate a conversion with […]

How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]