HubSpot Inbound Certification

What kinds of information does your marketing team likely need included in a persona?

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  • The number of people represented by that persona that they need to bring to the website each month
  • How the persona finds answers to problems and how they prefer to be communicated with
  • The persona’s first name and email address so that they can be sent personalized marketing emails
  • The size of the target market represented by each persona

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HubSpot Inbound Certification

What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

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The size of the target market represented by each persona. The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation. The goals and challenges the persona typically has that your product can help with. They’re quota for the number of sales they need to […]
HubSpot Inbound Certification

True Or False? An Inbound Sales Strategy Aims To Connect With Buyers When They’re In The Decision Stage Of The Buyer’s Journey.

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True False Download HubSpot Inbound Certification Exam Answers (PDF)
HubSpot Inbound Certification

Fill In The Blank: ____________ Is The Process Of Listening To Customer Feedback About Their Experience Using A Product Or Service, Sharing Results Within The Organization, And Interpreting Feedback To Improve Customer Experience And Retention.

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Voice of the customer Social listening Inbound services Customer personas Download HubSpot Inbound Certification Exam Answers (PDF)