A press release or job posting from a good-fit company A good-fit person mentioning a relevant keyword or hashtag on social media A good-fit person mentioning one of your competitors on social media A good-fit person submitting a form on your website. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Verify their buying authority Provide some kind of help or value to them Determine how good of a fit they are for your offering Monitor their content for four to six weeks Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Improve their website’s lead-capture tools Monitor the situation but wait for the company to initiate contact Call the company and offer to help Send a LinkedIn invite to the most likely buyer at the company Download HubSpot Inbound Sales Certification Exam Answers (PDF)