What does Google Analytics 4 refer to as interactions on a website or app?

To determine how well your Google Ads account is set to perform, what estimate would you use?

You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score. The correct answer is: You’d use optimization score.

To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?

You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. The correct answer is: You’d use conversion rate.

Why might there be a difference in the conversion date between Google Ads and Google Analytics?

There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion. There might be a difference because Google Analytics attributes conversions to the day they […]