- Goal
- Incident
- Conversion
- Event
The correct answer is:
- Event
Related Post
A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.
If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
Engagement rate Reach Impression Frequency The correct answer is: Frequency