What content could be used for a structured snippet extension?

Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?

The recommendations provide general insight from Google. The recommendations are tailored to the specific account. The recommendations only apply to select keywords. The recommendations are created by higher-level account executives. The correct answer is: The recommendations are tailored to the specific account.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

It’s a metric that scores the quality of traffic that clicks on your ads It’s an estimate of the quality of your ads, keywords, and landing pages. It’s a final score that’s based on every element of the structure of your account. It’s feedback left by users who’ve clicked on your ad and browsed your […]

Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?

It will gradually improve by the end of the week. It will improve the the end of the day. It will improve upon acceptance. It will improve by the end of the month. Download Google Ads Search Certification Exam Answers (PDF)