What are three signals broad match uses to match Search ads with queries? Select 3 Correct Responses

What is value-based bidding?

It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding […]

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?

Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)

A sneaker company is looking to boost awareness for a major product launch that’s coming up. They’re looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this? Select 3 Correct Responses

They could use brand restrictions for branded campaigns when it’s suitable. They could use responsive search ads and AI-powered creatives. They could increase their campaign reach by using broad match with manual bidding. They could organize and align all of their ad groups according to a common theme. They could add broad match keywords for […]