- Segment a customer list, based on a desired marketing action.
- Upload the list to Google Ads.
- Translate the list into an audience list and make it available for targeting.
- Customize your creatives with special offers or incentives that are specific to this audience.
Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Phrase match Broad-match modifier Exact match Broad match Download Google Ads Search Certification Exam Answers (PDF)
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)
John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?
Networks Devices Ad extensions Ad scheduling Download Google Ads Search Certification Exam Answers (PDF)