- Segment a customer list, based on a desired marketing action.
- Upload the list to Google Ads.
- Translate the list into an audience list and make it available for targeting.
- Customize your creatives with special offers or incentives that are specific to this audience.
Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser. Google provides examples of desktop ads using the keywords selected in the campaign […]
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Auction-time bidding Depth of signals used and cross analysis Machine learning Time saved Tailors bids to each user’s unique context, using relevant signals present at auction time (1) Alleviates the strain on marketing resources by automating more manual tasks (4) Integrates a large variety of signals and considers new ones to evaluate user intent (2) […]
Someone with a qualified interest in mountaineering Someone looking to purchase a new car Someone researching the safety features of baby prams Someone excited about a new movie release Download Google Ads Search Certification Exam Answers (PDF)