HubSpot Social Media Marketing Certification II Answers

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Sara TaylorComments Off on Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?
  • Focus on first-party and second-party cookie data
  • Increase the usage of third-party cookies
  • Use AI and machine learning
  • Use non-digital forms of advertising

The correct answer is:

  • Use AI and machine learning
  • Use non-digital forms of advertising

 

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HubSpot Social Media Marketing Certification II Answers

Select all that apply. For what reason(s) do we tell stories?

Sara Taylor

To solidify abstract concepts. To foster brand loyalty. To increase website traffic. To promote and shape ideas. To boost email subscription rates. To inspire and motivate. The correct answer is: To solidify abstract concepts. To foster brand loyalty. To promote and shape ideas. To inspire and motivate.  
HubSpot Social Media Marketing Certification II Answers

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

Sara Taylor

Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]
HubSpot Social Media Marketing Certification II Answers

How can live stream sales be made more engaging and interactive?

Sara Taylor

Offer live polls and Q&A sessions Showcase products in real-time Offer exclusive deals and discounts Cross-sell and upsell products The correct answer is: Offer live polls and Q&A sessions.