HubSpot Social Media Marketing Certification II Answers

Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?

Sara TaylorComments Off on Select all that apply. What are some of the new ways that marketers will need to adapt in a future without third-party cookies?
  • Focus on first-party and second-party cookie data
  • Increase the usage of third-party cookies
  • Use AI and machine learning
  • Use non-digital forms of advertising

The correct answer is:

  • Use AI and machine learning
  • Use non-digital forms of advertising

 

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HubSpot Social Media Marketing Certification II Answers

Which of these is NOT a good practice when repurposing long-form content into short-form videos?

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Using the most engaging, relevant clips from the long video Keeping the short videos between 20 and 60 seconds Running them as a series or part of a video carousel Using copyrighted music The correct answer is: Using copyrighted music.  
HubSpot Social Media Marketing Certification II Answers

True or false? First-party cookies allow businesses to analyze actions taken on other websites that were visited by a user.

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True False The correct answer is: False.  
HubSpot Social Media Marketing Certification II Answers

In the context of digital advertising, what are third-party cookies?

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Cookies set by the website owner to track user activity Cookies used to enhance the user experience on a website Essential cookies necessary for websites to operate Tracking codes placed on a web visitor’s computer by another website other than your own The correct answer is: Tracking codes placed on a web visitor’s computer by […]