Google Ads Measurement Answers

To turn marketing insights into action, what action should you take?

Sara TaylorComments Off on To turn marketing insights into action, what action should you take?
  • You should increase the frequency of underperforming ad creatives.
  • You should increase investment in an underperforming channel.
  • You should focus on the right audience for the message shared in that stage of the buying journey.
  • You should shift budgets from well-performing channels to underperforming channels.

The correct answer is:

  • You should focus on the right audience for the message shared in that stage of the buying journey.

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For event-based data instead of session-based data, what platform should you use?

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