There are two types of optimization. What are they? Choose two.

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.

Google Tag Manager has which of the following two capabilities? Chose two.

Google Tag Manager has collaboration and versioning capabilities. Google Tag Manager lets you to quickly and easily update tags on your website or mobile app from a web interface. Google Tag Manager can only be used to deploy and modify third-party tags. Google Tag Manager is a JavaScript framework that’s used to add Google tags […]

Which of the following describes the number of times a unique user will see an ad over a given time period?

Reach Frequency Impression Engagement rate The correct answer is: Frequency