Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive
Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return. Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS […]
ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), […]