There are two types of optimization. What are they? Choose two.

To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?

A marketer would use lead. A marketer would use purchase. A marketer would use app installs. A marketer would use pageview. The correct answer is: A marketer would use lead.

How can the power of Google’s AI help advertisers?

It replaces the need for analytics solutions. It can minimize marketing insights. It reduces the volume of search conversions. It can optimize performance in real time. The correct answer is: It can optimize performance in real time.

What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?

You could turn off the ads to stop traffic. You could use more general keywords. You could reduce campaign budgets. You could add more negative keywords. The correct answer is: You could add more negative keywords.