- Media mix optimization
- Bidding optimization
- Targeting optimization
- Channel optimization
The correct answer is:
- Bidding optimization
- Targeting optimization
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The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?
ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), […]
What are three factors that influence conversion volume, along with conversion delay? Choose three.
Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads
While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]