There are two types of optimization. What are they? Choose two.

How does the enhanced cost-per-click (ECPC) bidding strategy work?

ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number

A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?

Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]