There are two types of optimization. What are they? Choose two.

What does Google Analytics 4 refer to as interactions on a website or app?

Goal Incident Conversion Event The correct answer is: Event

How would you describe attribution as it relates to the advertising industry?

Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of a process should receive. Attribution determines how much credit to award a client for their referral. Attribution determines how much cost each channel requires. The correct answer is: Attribution determines how much credit each step […]

What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

Conversion rate Cost-per-conversion Conversion value-per-cost Conversion value-per-click The correct answer is: Conversion rate