Fill in the blank: The inbound methodology is a circle. What does it represent?

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

Demographic information Functional requirements Financial requirements Personal identity Download HubSpot Inbound Certification Exam Answers (PDF)

What Is Jobs Theory?

framework for defining internal job titles and descriptions. The idea that a company should only have as many employees as it has “vital, relevant jobs”? to do. A method for understanding why people buy certain products and services. A management system created by Steve Jobs. Download HubSpot Inbound Certification Exam Answers (PDF)