- Adding more specifics to the ad.
- Tweaking the speed of your website.
- Decreasing the bid for the ad.
- Cloning the ad multiple times.
You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
Removing an extension from the ad. Improving the navigability of the landing page. Increasing the bid amount of the ad. Determining the location of users. Download Google Ads Search Certification Exam Answers (PDF)
Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday Download Google Ads Search Certification Exam Answers (PDF)
As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?
Up to 15 characters in each Unlimited number of characters in each Up to 10 characters in each Up to 10 characters in one and 5 in another, for a total of 15 Download Google Ads Search Certification Exam Answers (PDF)