- Removing Similar Audiences from Remarketing campaigns
- Use Similar Audiences to re-connect with past visitors to your site
- Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
- Use Similar Audiences to find new visitors for your site
Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Display, Video, Shopping, and App Search, Print, TV, Shopping, and App Download Google Ads Search Certification Exam Answers (PDF)
Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The higher expected click-through rate will lead to a higher Ad Rank. The ad will lead to a higher cost-per-click for the advertiser. The advertiser will receive more bids in the auction. Download Google Ads Search Certification Exam Answers (PDF)
Pete is the marketing director for an electric car company. He recently chose “”leads”” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?
Encourage customers to purchase electric cars. Have more people view his website. Promote videos that speak to the business mission. Increase e-mail list sign-ups from potential customers. Download Google Ads Search Certification Exam Answers (PDF)