True or false? To use the prospect fit matrix, you must have a conversation with the prospect first.

Which of the following is NOT considered a goal of the connect call?

Establish an initial relationship with your prospect. Explain what inbound is to the prospect. Understand your prospect’s challenges and if you’re able to help. Schedule the exploratory meeting. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

Fill in the blank: After opening the call, the second step of the solution design and planning call is to translate your prospect’s goals into ____________.

measurable inbound targets the CEO test CGP, TCI, and BA SMART inbound goals Download HubSpot Solutions Partner Certification Exam Answers (PDF)

You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)