Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens don’t require segmentation to use them. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True or false? You can use personalization tokens in email subject lines.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]
True or false? You can use custom contact properties you’ve created for forms as personalization tokens.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
What are two main reasons to use personalization?
To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True or false? A personalization token has a default value set automatically.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]
True or false? You must set up a smart list in order to segment users by country.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
When segmenting by lifecycle stage, what is the first thing to decide?
Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)