Google Ads Video Answers

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

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  • Target cost-per-view
  • Target return on ad spend
  • Maximize clicks
  • Maximize conversions

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Google Ads Video Answers

Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

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YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met. YouTube offers the most engaged audience on the web. YouTube campaigns require no optimization or management. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What’s a key benefit of bumper ads?

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High audience attention Reach to outside sites High signal value Low skip rate Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

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TrueView for action TrueView in-stream TrueView discovery TrueView for reach Consideration (2) Action (1) Consideration (3) Awareness (4) Download Google Ads Video Certification Exam Answers (PDF)