Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action TrueView in-stream TrueView discovery TrueView for reach Consideration (2) Action (1) Consideration (3) Awareness (4) Download Google Ads Video Certification Exam Answers (PDF)

Which TrueView ad format is billed on a CPM basis?

TrueView discovery TrueView for reach TrueView for action Download Google Ads Video Certification Exam Answers (PDF)

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Parse data, format files, and create reports Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)