Google Ads Search Certification Answers

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

Sara TaylorComments Off on Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.
  1. Allows advertisers to provide details about their product or service
  2. Users often will often notice this first
  3. Gives users an idea of where they’ll go if they click the ad
  4. Takes users to a specific page of a website

The correct answer is:

  • Description (1)
  • Final URL (4)
  • Display URL (3)
  • Headline (2)

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Google Ads Search Certification Answers

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

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Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. The correct answer is: Changing the call-to-action message of the ad.
Google Ads Search Certification Answers

What’s an accurate description of callout extensions?

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Extends ads with a phone number, allowing mobile users to directly call a business. A mobile-only format that enables users to contact a business via text messages. Additional links that direct users to specific pages of a website. Short, specific snippets of text that highlight value-adding attributes. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

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