Google Ads Search Certification Answers

Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?

Knowledge GlassComments Off on Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
  • The headline component
  • The URL component
  • The banner component
  • The description component

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

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The campaign could be improved by 60% if the listed recommendations are followed. The campaign is running 40% over budget. The campaign is 40% optimized for the given keywords chosen by the previous campaign manager. The campaign is 60% less optimal than other company campaigns. The correct answer is: The campaign could be improved by […]
Google Ads Search Certification Answers

Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?

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Tagline, AMP, Characters Headline, URL, Description Beacon, Tag, Conversion Headline, Descriptor, Image Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’re working on a Google Search ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

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Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Increasing the trustworthiness of the website. Reducing the bid rate on the ad. The correct answer is: Changing the call-to-action message of the ad.