- Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
- Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
- Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
- As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)
The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)
Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**). Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?
Phrase match Broad-match modifier Exact match Broad match Download Google Ads Search Certification Exam Answers (PDF)