When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Search Certification Exam Answers (PDF)

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 An investment of $30,000 to generate 1,500 conversions and a CPA of $20 An investment of $28,000 to generate 1,400 conversions and a CPA of $20 An investment of $21,000 to generate 1,400 conversions and a CPA of $15 Download Google Ads […]

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

In-Market Audiences Affinity Audiences Customer Match Similar Audiences for Search Download Google Ads Search Certification Exam Answers (PDF)