Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Search Certification Exam Answers (PDF)
It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]