They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. The parts of your offering that the persona likes most and least. Download HubSpot […]
Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Conversion optimization is the process of testing hypotheses on elements of your site […]