They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return. Target ROAS determines that if a user’s search is likely to generate a conversion with high value, target ROAS […]
It means they use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. It means they use basic tasks, then software, to automate those tasks, and the process has all the necessary data. It means they use rules-based attribution and software to achieve desired AI-friendly […]
