Google Ads Measurement Answers

In setting up the value of an online conversion action, what should you do?

Sara TaylorComments Off on In setting up the value of an online conversion action, what should you do?
  • Regardless of the value of the lead, always set it as $0.
  • Regardless of the value of the lead, always set it as $1.
  • If the average value of a lead is $20, assign the value as $20.
  • If the average value of a lead is $20, assign the value as $200.

The correct answer is:

  • If the average value of a lead is $20, assign the value as $20.

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