In A Flywheel Business, Which Of The Following Is The Most Important Source Of New Prospects?

True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

When It Comes To Goal Setting, What Are Objectives?

Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of your goal. Objectives are statements you use to benchmark and monitor the progress toward your key result. Objectives are statements you use to benchmark the performance of every individual contributor. Download HubSpot Inbound Certification Exam […]

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]