- You need the navigation report.
- You need the seasonality report.
- You need the time lag report.
- You need the change history report.
The correct answer is:
- You need the time lag report.
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You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?
You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]
A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.
In what way can the power of Google’s AI be beneficial to advertisers?
By replacing the need for analytics solutions By optimizing performance in real time By reducing the volume of search conversions By minimizing marketing insights The correct answer is: By optimizing performance in real time