Google Ads Measurement Answers

If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

Sara TaylorComments Off on If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
  • By dividing the total conversion value by the total cost of all ad interactions
  • By dividing the number in the conversions column by the total eligible interactions
  • By dividing the total conversion value by the number in the conversions column
  • By dividing the total cost by the number in the conversions column

The correct answer is:

  • By dividing the total conversion value by the total cost of all ad interactions

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Google Ads Measurement Answers

A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

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It’s calculated by dividing the number in the conversions column by the total eligible interactions. It’s calculated by dividing the total cost by the number in the conversions column. It’s calculated by dividing the total conversion value by the total cost of all ad interactions. It’s calculated by dividing the total conversion value by the […]
Google Ads Measurement Answers

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