If you need to pick the two types of optimization, which ones would you choose? Choose two.

The conversion date between Google Ads and Google Analytics is different. Why might that be?

Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t. Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion. Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that […]

What’s the definition of a tag, as it pertains to digital advertising?

A tag is a large snippet of code that’s placed on the conversion page of a website. A tag is a small snippet of code that’s placed on the conversion page of a website. A tag is a large snippet of code that’s placed on the home page of a website. A tag is a […]

Enhanced conversions for leads can be described in which way?

It requires Google Click Identifier (GCLID) storage. It uses uses third-party data. It uses hashed, first-party data. It requires customer relationship management (CRM) system modification. The correct answer is: It uses hashed, first-party data.