If you need to pick the two types of optimization, which ones would you choose? Choose two.

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number

Which of the following describes the number of times a unique user will see an ad over a given time period?

Reach Frequency Impression Engagement rate The correct answer is: Frequency

In terms of advertising, what’s attribution?

Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive