If you need to pick the two types of optimization, which ones would you choose? Choose two.

In setting up the value of an online conversion action, what should you do?

Regardless of the value of the lead, always set it as $0. Regardless of the value of the lead, always set it as $1. If the average value of a lead is $20, assign the value as $20. If the average value of a lead is $20, assign the value as $200. The correct answer […]

If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

The calls are tracked by the conversion name for the advertiser’s store. The calls are tracked by a dynamically created Google forwarding number. The calls are tracked by the phone number listed on the advertiser’s official store website. The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. […]

If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

Modify the event tag to capture a unique order ID. Toggle off the possible duplicates option at the top of the Disable the view-through conversion data Sort the data by time and remove duplicate times found on entries. The correct answer is: Modify the event tag to capture a unique order ID.