If you need to pick the two types of optimization, which ones would you choose? Choose two.

Enhanced conversions for leads can benefit an advertiser in what way?

It can track sales that happen off a website from website leads. It can improve the measurement of online conversions. It can use third-party data to improve their offline lead measurement. It can track sales and events that happen on a website. The correct answer is: It can track sales that happen off a website […]

Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality The correct answer is: Changes to ads Changes to attribution model Changes in competition or seasonality

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number