- Targeting optimization
- Channel optimization
- Bidding optimization
- Media mix optimization
The correct answer is:
- Targeting optimization
- Bidding optimization
Related Post
Why might there be a difference in the conversion date between Google Ads and Google Analytics?
There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion. There might be a difference because Google Analytics attributes conversions to the day they […]
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.
A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.