If you need to pick the two types of optimization, which ones would you choose? Choose two.

A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?

This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return. This bidding strategy determines that if a user’s search is likely to generate a conversion with […]

How does experimentation contribute to a best-in-class measurement approach?

Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. The correct answer is: Experiments are a way to validate and test insights.

You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

Enhanced impressions Target CPA Viewable CPM Manual CPC The correct answer is: Target CPA