If you need to pick the two types of optimization, which ones would you choose? Choose two.

What do marketing mix models show advertisers?

They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s long-term marketing value to provide a more accurate view of performance. They’re an analysis that shows the impact of marketing on a brand’s sales. They use your conversion data to calculate the contribution of each […]

Enhanced conversions for leads can benefit an advertiser in what way?

It can track sales that happen off a website from website leads. It can improve the measurement of online conversions. It can use third-party data to improve their offline lead measurement. It can track sales and events that happen on a website. The correct answer is: It can track sales that happen off a website […]

How would you describe the process by which data-driven attribution works?

Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion […]