- True
- False
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The offer and its relevance to the page content The placement of the call-to-action on the page How the design does or does not grab attention Whether or not the call-to-action has an action verb Download HubSpot Inbound Certification Exam Answers (PDF)
Get Found, Convert, Analyze Attract, Engage, Close Attract, Engage, Delight Attract, Convert, Close, Delight Download HubSpot Inbound Certification Exam Answers (PDF)
The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]