Google Ads Measurement Answers

If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

Sara TaylorComments Off on If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
  • The calls are tracked by the conversion name for the advertiser’s store.
  • The calls are tracked by a dynamically created Google forwarding number.
  • The calls are tracked by the phone number listed on the advertiser’s official store website.
  • The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.

The correct answer is:

  • The calls are tracked by a dynamically created Google forwarding number.

Related Post
Google Ads Measurement Answers

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

Sara Taylor

By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions that don’t align with a desired bidding strategy. By being the safest bidding strategy for all business types to optimize their bidding. By using machine learning to capture as many conversions as possible within a […]
Google Ads Measurement Answers

What’s a requirement for implementing sitewide tagging?

Sara Taylor

Use just the image portion of the JavaScript. Make sure the tag still works by loading it within another tracking tag, like Floodlight. Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. The correct […]
Google Ads Measurement Answers

Incrementality experiments differ from A/B experiments in what way?

Sara Taylor

By determining the impact of ads on a consumer’s decision to convert or not convert. By measuring the relative effectiveness of different versions of a marketing campaign. By both requiring a holdback group to determine which version of an ad performs better. By typically requiring a smaller sample size and less sophisticated statistical analysis. The […]