- Your messages should be solely about the buyer and their context.
- As often as necessary to communicate your value proposition.
- As often as possible. You need to convey your value and expertise to the buyer.
- No more than half as much as you reference your buyer and their situation.
Congratulations — You Just Landed A Job Selling IT Equipment To Large Corporations! You Receive Your First Inbound Lead, And You Call The Person Who Submitted It. You Quickly Realize That This Person Is A Junior Employee With No Buying Authority. What Should You Do?
Respectfully answer their questions, then mark them as “unqualified” in your CRM and don’t spend any more time on them. Treat them the same way you would treat your target persona because there’s a good chance they’re doing research for that person. End the call as quickly as possible because there’s no reason to spend […]
“How have decisions like this been made in the past?” “Who else needs to be involved in this decision?” “Do you typically discuss things like this with anyone in your family or with another trusted advisor?” “Are you the right person for me to be talking with?” Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Voicemails should be less than 15 seconds and emails should be less than 200 words. It varies. If you have a lot of relevant information you have to share, your messages will be longer. As long as they need to be to communicate your value proposition. As long as possible. Increasing the amount of information […]