Google Ads Measurement Answers

How does experimentation contribute to a best-in-class measurement approach?

Sara TaylorComments Off on How does experimentation contribute to a best-in-class measurement approach?
  • Experiments are a way to validate and test insights.
  • Experiments are used to drive a macro budget strategy.
  • Experiments help assign credit across touchpoints.
  • Experiments assist in the collection of multiple data points.

The correct answer is:

  • Experiments are a way to validate and test insights.

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Google Ads Measurement Answers

You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?

Sara Taylor

The conversion would be attributed to each keyword equally, therefore each keyword would share equal credit (i.e., 25% each) for the conversion. The last keyword would be attributed with the conversion, therefore the last keyword would receive 100% of the credit for the The conversion would be attributed to each keyword proportionally, therefore each keyword […]
Google Ads Measurement Answers

What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

Sara Taylor

A Google tag will replace Tag Manager, which has less accurate data. A Google tag is used to deploy and modify both Google and third-party tags. A Google tag is a tag snippet for Google Shopping that’s needed for A Google tag is a JavaScript framework, also known as gtag.js. The correct answer is: A […]
Google Ads Measurement Answers

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

Sara Taylor

Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.