Google Ads Measurement Answers

How does experimentation contribute to a best-in-class measurement approach?

Sara TaylorComments Off on How does experimentation contribute to a best-in-class measurement approach?
  • Experiments are a way to validate and test insights.
  • Experiments are used to drive a macro budget strategy.
  • Experiments help assign credit across touchpoints.
  • Experiments assist in the collection of multiple data points.

The correct answer is:

  • Experiments are a way to validate and test insights.

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Google Ads Measurement Answers

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Sara Taylor

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.
Google Ads Measurement Answers

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources, and you believe the issue lies with when a conversion was counted, what’s the likely source of that data discrepancy?

Sara Taylor

It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that […]
Google Ads Measurement Answers

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

Sara Taylor

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.