Google Ads Measurement Answers

How does experimentation contribute to a best-in-class measurement approach?

Sara TaylorComments Off on How does experimentation contribute to a best-in-class measurement approach?
  • Experiments are a way to validate and test insights.
  • Experiments are used to drive a macro budget strategy.
  • Experiments help assign credit across touchpoints.
  • Experiments assist in the collection of multiple data points.

The correct answer is:

  • Experiments are a way to validate and test insights.

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What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant?

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If a campaign falls short of its target goal, how might it be described?

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Advertisers can benefit from the power of Google’s AI in what way?

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Google’s AI replaces the need for analytics solutions. Google’s AI can minimize marketing insights. Google’s AI reduces the volume of search conversions. Google’s AI can optimize performance in real time. The correct answer is: Google’s AI can optimize performance in real time.