True or false? Even if you have different products or services, you should try and keep them on the same customer journey map if the customer journey is similar.

When should a company create multiple customer journey maps?

If they sell to multiple personas that go through different processes If they sell multiple products or services If they have multiple customer-facing teams Never The correct answer is: If they sell to multiple personas that go through different processes.

An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.

and her fridge is fixed. and her fridge and sink are fixed. and the repair person arrives. but the repair person didn’t show up. The correct answer is: and her fridge is fixed.

Fill in the blank: When creating a customer journey map, you should map out what your customer is ______ and ________.

Feeling and thinking Doing and looking for Doing and feeling Doing and planning to do The correct answer is: Doing and feeling.