An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.

True or false? It’s a good idea to write your knowledge base titles as questions.

True False The correct answer is: True.

An example of an extended value milestone is when a customer:

gets the outcome they expected renews their account gets more than they expected tells their network about your product or service The correct answer is: gets more than they expected.

Fill in the blank: The primary goal of a customer journey map is to ______.

understand the process from becoming a prospect to a customer ensure your customers continue to buy from you know the location of your customers build empathy The correct answer is: build empathy.