True or false? Your customer journey map should be written from the perspective of your customer.

Fill in the blank: Reach out to your ______ to ask them to complete advocacy actions.

promoters detractors passives marketing team The correct answer is: promoters.

Which of the following is an example of when you should use a restricted knowledge base?

If you only want your customers, not prospects, to access your information If you don’t want your competitors to access your information If you only want your customers to see the articles once A&B None of the above The correct answer is: A&B.

True or false? Each team within your company should have their own customer journey map.

True False The correct answer is: False.