Google Ads Display Certification Answers

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Knowledge GlassComments Off on Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
  • Demographic targeting
  • Custom Intent audiences
  • Dynamic remarketing
  • Affinity Audiences

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

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Custom Intent audiences Demographic targeting Similar Audiences Standard remarketing Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

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Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

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Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding   Download Google Ads Display Certification Exam Answers (PDF)