HubSpot Sales Enablement Certification

If Your Service-Level Agreement Requires Your Marketing Team To Produce More Leads Than They Normally Do, What Is The FIRST Thing You Should Do?

Evaluate your marketing resources to see if they can be reallocated into higher-performing assets. Recalculate the SLA to make it more reasonable. Hire more marketers. Implement a marketing automation platform to accelerate your marketing processes. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

HubSpot Sales Enablement Certification

What Is A Judicial Branch?

A small group of leaders who review every lead sales rejects. A small group of salespeople who determine whether the leads marketing is creating are qualified properly. A small group of marketers who monitor sales activity to make sure qualified leads are getting contacted promptly. The core group of attendees at smarketing meetings. Download HubSpot […]

HubSpot Sales Enablement Certification

After You Explain The Concept Of A Judicial Branch To Your CEO, She Says, “Great! I’ll Have The Sales Leadership Team Make That Part Of Their Monthly Meeting.”? How Do You Respond?

“In the interest of being unbiased, I think it would be better to have the judicial branch made up of people who are outside of the sales and marketing organization.”? “Perfect! We want to make sure the sales team is as involved as possible, and having sales leadership reviewing dropped leads is a great way […]

HubSpot Sales Enablement Certification

If The Leads Your Marketing Team Produces Are Consistently Low Quality, Which Of The Following Is The BEST Way To Improve Your Lead Quality?

Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought in. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

HubSpot Sales Enablement Certification

What Is The Difference Between Work Groups And Teams?

Work groups are accountable as a group, while teams hold individual members accountable. Work groups have a flat structure, while teams have an internal hierarchy. Members of a work group are independent from each other, while members of a team rely on each other to get work done. All of the above. Download HubSpot Sales […]

HubSpot Sales Enablement Certification

What Is The Purpose Of Smarketing Meetings?

To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to report on progress toward meeting the requirements of their SLA. To have marketing and sales come together to recognize high achievers and reward good work. To have marketing brainstorm ideas for better serving the sales […]

HubSpot Sales Enablement Certification

Which Of The Following Is The BEST Way To Ensure Your Smarketing Meetings Have A High Level Of Psychological Safety?

Make sure all of the attendees speak in roughly equal amounts. Have the executive leaders who attend the meetings lead the discussion. Don’t bring up problems if the people who caused the problem are in the room. Avoid calling on individual people to answer questions. Instead, wait for people to volunteer. Download HubSpot Sales Enablement […]