True Or False? Executive Leaders Should Attend Smarketing Meetings.

A Member Of Your Marketing Team Wants To Send A Sales Offer To Your Existing Customers. How Do You Respond?

“That’s fine, as long as it helps them do the job they hired our product to do.”? “That’s a good idea because we can put more pressure on people who have previously bought from us than we can put on prospects.”? “We shouldn’t do that. Asking customers to buy from us again is a betrayal […]

How Do Goals And A Vision Work Together?

A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is […]

True Or False? You Should Invest In Keeping Your Technological Core In Place Long-Term, But You Can Experiment With Your Edge Technologies And Change Them Easily.

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things. True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently. False — You […]