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Why Should Defining Your Target Buyer Be Part Of Your Sales Enablement Strategy?

It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy. It makes it easier to track the progress you’re making toward your goals. It’s impossible to implement a sales enablement strategy without first defining a target buyer. It’s a good way to identify […]

Which Of The Following Is A Reason Sales And Marketing Need To Be Aligned?

To make sure messaging is consistent across both teams. To make sure the two teams’ goals are complementary. To combine the strengths of both teams. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What Should Your Sales Team Do With Marketing Qualified Leads?

Reach out to help and answer questions. Try to close them before the “window of opportunity”? closes. Back off and let marketing handle the communication. Wait for them to raise their hands. Download HubSpot Sales Enablement Certification Exam Answers (PDF)