Trusted, third-party tools are used to analyze and optimize campaigns. Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations. The recommendations all show how they affect optimization score as a percentage. Comparable campaigns’ settings are cross-referenced with higher optimization scores. The correct answer is: The recommendations all show […]
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]
Users often will often notice this first Allows advertisers to provide details about their product or service Takes users to a specific page of a website Gives users an idea of where they’ll go if they click the ad Description (2) Display URL (4) Final URL (3) Headline (1) Download Google Ads Search Certification Exam […]