Google Ads Search Certification Answers

Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?

Knowledge GlassComments Off on Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?
  • Exact
  • Broad
  • Broad-match modifier
  • Phrase

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?

Sara Taylor

You’d highlight queries, the ad formats, and keywords. You’d highlight AI capabilities, bid strategies, and creatives. You’d highlight queries, marketing goals, and Search ads. You’d highlight targeting, ad formats, and bid strategies. The correct answer is: You’d highlight targeting, ad formats, and bid strategies.  
Google Ads Search Certification Answers

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

Knowledge Glass

The URL displaying your website address. The promotion behind your advertisement. The phone number of your business. The location of your business. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Mary has been familiarizing herself with the different ad components of a Search ad. Match the following text ad component descriptions with the components they describe.

Sara Taylor

Allows advertisers to provide details about their product or service Users often will often notice this first Gives users an idea of where they’ll go if they click the ad Takes users to a specific page of a website The correct answer is: Description (1) Final URL (4) Display URL (3) Headline (2)