You can use Google to automatically adjust your budget with AI to help meet performance goals. You can use Smart Bidding strategies to maximize conversions and stay on budget. You can set your own fixed daily budget to stay in line with your goals and reach more people. You can use tools for planning, campaign […]
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Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]