Identifying a challenge they’re experiencing or an opportunity they want to pursue. Deciding on a budget for the next 12 months. Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address. Trying to choose a specific solution within a chosen solution category. Download HubSpot Inbound Sales Certification […]
Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content. Have physical copies of your company’s content on your desk so you can flip through them during phone calls and find what you’re looking for. Share as much content as possible with each prospect […]