- Understanding: You can make sure you don’t miss details that are important in understanding your buyer’s context.
- Effective communication: You can have a structure for communicating your prospect’s story back to them, helping them know that you heard them.
- Advising: You can position your products and services as a solution to your buyer’s challenges.
- Identifying: You can have a clear way to measure whether a potential lead is a good fit for your offering.
Your brother-in-law has a friend who could benefit from your offering. A potential buyer lives in the town where you grew up. You meet a good-fit prospect at an industry event. You and a potential buyer went to the same university. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
Your Teammate Creates An Outreach Sequence With 10 Steps In It And Asks You If You Think That’s A Good Length. How Do You Respond?
“That’s a good start, but you should probably plan on creating a few additional steps.” “That’s probably good. 10 is usually the right number of steps to have.” “That’s probably too many steps. It’s generally best to end a sequence at five steps because you won’t get many additional responses after the fifth attempt.” “Hard […]
Verify their buying authority Provide some kind of help or value to them Determine how good of a fit they are for your offering Monitor their content for four to six weeks Download HubSpot Inbound Sales Certification Exam Answers (PDF)