an industry, a geographic territory an individual company, a specific potential customer a type of company, a portion of the general population a small group of target accounts, a larger group of prospects Download HubSpot Inbound Sales Certification Exam Answers (PDF)
To identify good-fit leads from within the large pool of available prospects. To identify the goals and challenges of specific prospects. To identify the ways your product or service can benefit people who match your buyer personas. To identify ways to differentiate your offering from your chief competitors’ offerings. Download HubSpot Inbound Sales Certification Exam Answers (PDF)
A press release or job posting from a good-fit company A good-fit person mentioning a relevant keyword or hashtag on social media A good-fit person mentioning one of your competitors on social media A good-fit person submitting a form on your website. Download HubSpot Inbound Sales Certification Exam Answers (PDF)