True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

What is NOT considered a best practice while creating short-form videos?

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.  

If you don’t have access to natural light when filming indoors, which affordable equipment could help create a well-lit environment?

A ring light or softbox An ultraviolet light A mirror A colorful backdrop The correct answer is: A ring light or softbox.  

Which of the following storytelling techniques is considered effective for social media?

Using jargon and business-speak Highly detailed stories Short and impactful stories Focusing solely on your brand The correct answer is: Short and impactful stories.