True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

Which of the following is NOT a potential benefit of using AI in social media content creation?

Improved personalization Improved facilitation of social planning meetings Increased understanding of customer needs Increased efficiency and productivity The correct answer is: Improved facilitation of social planning meetings.  

What is one of the reasons brands are moving towards community-led growth?

Customers enjoy the exclusivity of a community The social media industry has become more complex To stay up-to-date with the latest technology To avoid dealing with customer service The correct answer is: The social media industry has become more complex.  

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.