True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.  

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.