True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

True or false? First-party cookies allow businesses to analyze actions taken on other websites that were visited by a user.

True False The correct answer is: False.  

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.  

Which of the following storytelling techniques is considered effective for social media?

Using jargon and business-speak Highly detailed stories Short and impactful stories Focusing solely on your brand The correct answer is: Short and impactful stories.