True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

How does omnichannel marketing impact a customer’s experience with a brand?

It makes the experience feel disconnected across different channels. It creates a consistent and similar experience across various channels and platforms. It decreases the reach of a brand’s marketing efforts. It is limited to online interactions only. The correct answer is: It creates a consistent and similar experience across various channels and platforms.  

Which of the following is NOT recommended when creating short-form videos?

Telling a story Capturing authentic moments Ignoring the platform’s features Experimenting with speed The correct answer is: Ignoring the platform’s features.  

Fill in the blank: _________ is a recommended strategy to keep viewers engaged throughout a video.

Use of multimedia A lengthy introduction Use of complex jargon Using single static shots for the entire video The correct answer is: Use of multimedia.