True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  

Which storytelling framework would be best suited to showcase the company’s history, mission, and vision?

The Brand Story Framework The Hero’s Journey Framework The Before-During-After Framework The Story Arc Framework The correct answer is: The Brand Story Framework.  

Select all that apply. Under what condition(s) might a company consider outsourcing their social media tasks?

The team members are handling multiple social marketing tasks and are consistently missing deadlines. When the company wants to maintain total control over their social media strategies. The current social media strategy isn’t generating any ROI. The company’s social media accounts have recently gained a large following and engagement. The correct answer is: The team […]