HubSpot Social Media Marketing Certification II Answers

Which of the following statements best describes the benefits of short-form videos?

Sara TaylorComments Off on Which of the following statements best describes the benefits of short-form videos?
  • They’re less popular among consumers.
  • They’re less expensive to produce.
  • They’re more time-consuming to produce.
  • They aren’t suitable for showcasing a brand’s personality.

The correct answer is:

  • They’re more time-consuming to produce.

 

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HubSpot Social Media Marketing Certification II Answers

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Sara Taylor

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]
HubSpot Social Media Marketing Certification II Answers

True or false? Christina Garnett, a HubSpot principal marketing manager, suggests that outsourced social media managers need the same type of resources and knowledge as an in-house social media manager.

Sara Taylor

True False The correct answer is: True  
HubSpot Social Media Marketing Certification II Answers

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Sara Taylor

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.