True or false? A personalization token has a default value set automatically.

True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can you ensure that you’re recruiting the right users for usability testing?

Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? Personalization tokens work for first-time visitors for known things like their country location.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)