A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

What’s the correct way to set up enhanced conversions for web?

Through the Google Ads API for enhanced conversions Through Google Tag Assistant Through Google Analytics Manager Through Google Tag Manager, Google tag, or Google Ads API The correct answer is: Through Google Tag Manager, Google tag, or Google Ads API

What are the two types of optimization? Choose two.

Media mix optimization Targeting optimization Bidding optimization Channel optimization The correct answer is: Targeting optimization Bidding optimization

Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

Marketing mix model Conversion lift Smart Bidding Viewable CPM The correct answer is: Marketing mix model