A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

What does the term attribution mean when used to describe an advertising-related occurrence?

Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.

In what way are incrementality experiments different from A/B experiments?

Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]