A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.

How would you describe attribution as it relates to the advertising industry?

Attribution determines the cost of each asset used in a marketing campaign. Attribution determines how much credit each step of a process should receive. Attribution determines how much credit to award a client for their referral. Attribution determines how much cost each channel requires. The correct answer is: Attribution determines how much credit each step […]

Why might an advertiser use enhanced conversions for leads?

To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions