A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

To turn marketing insights into action, what action should you take?

You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions.

How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique order ID By toggling off the possible duplicates option at the top of the chart By sorting the data by time and removing duplicate times found on entries By disabling the view-through conversion data column […]

You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.