A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you use?

You should use lead. You should use pageview. You should use app installs. You should use purchase. The correct answer is: You should use lead.

What are three factors that influence conversion volume, along with conversion delay? Choose three.

Changes to attribution model Changes to discrepancy model Changes in competition or seasonality Changes to default browser Changes to ads The correct answer is: Changes to attribution model Changes in competition or seasonality Changes to ads

To set up enhanced conversions for web, what should an advertiser do?

An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An advertiser should go through the Google Ads API for enhanced conversions. An advertiser should go through Google Tag Assistant. An advertiser should go through Google Analytics Manager. The correct answer is: An advertiser should go […]