A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

An action that’s done in-store only and doesn’t require the customer to have interacted with your ad. An action in which there are only conversions from browsers that don’t allow cross-site cookies. An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. An […]

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.

How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?

By the assigned Google Click Identifier (GCLID) set up in the advertiser’s account By the conversion name for the advertiser’s store By a dynamically created Google forwarding number By the phone number listed on the advertiser’s official store website The correct answer is: By a dynamically created Google forwarding number