- Affinity Audience
- In-Market Audience
- Detailed Demographics
- Similar Audiences for Search
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After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?
The campaign’s budget needs to be raised by 22% to be fully optimized. 22% of the revenue she allocates to her campaign is being used in the wrong areas. Her campaign is being outperformed by 78% of businesses like hers. The campaign could be improved by 78% if the listed recommendations are followed. The correct […]
What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
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Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?
Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]