You should use the Keyword Planner to find new keywords that are relevant for your target audience and business. You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically. You should use Google Ads’ Conversion Tracking feature. This will […]
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)
Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. Download Google Ads Search Certification Exam Answers (PDF)